WhatsApp Marketing for Small Businesses

Course outline

1. 15 minutes, plus 20–30 minutes of practice

   Lesson 1: Set Up Your WhatsApp Business

   By the end of this lesson, you will have a business profile that explains what you sell, three catalogue items, useful customer messages and a simple way to organise inquiries.

2. 15 minutes, plus 20 minutes of practice

   Lesson 2: Create Offers People Understand

   By the end of this lesson, you will be able to write a clear offer that explains what you sell, why it is useful, what it costs and how to order. You will prepare one promotional message ready for WhatsApp Status or a Facebook post.

3. 15 minutes, plus 20 minutes of practice

   Lesson 3: Use WhatsApp Status to Attract Customers

   By the end of this lesson, you will have a five-day Status content plan that introduces your offer, provides useful information, builds trust and invites customer inquiries.

4. 20 minutes, plus 20–30 minutes of practice. Paid advertising is optional and its cost is separate from the course fee

   Lesson 4: Bring Customers from Facebook

   By the end of this lesson, you will have prepared a Facebook post with a clear route to WhatsApp, tested the customer journey and drafted a helpful first response. You will also understand how to plan a small paid advertising test without confusing inquiries with sales.

5. 15 minutes, plus 20 minutes of practice

   Lesson 5: Organise Contacts and Follow Up

   By the end of this lesson, you will have a simple contact organisation system, a friendly number-saving message and follow-up messages for common customer situations.

6. 20 minutes, plus 20 minutes of practice

   Lesson 6: Turn Conversations into Sales

   By the end of this lesson, you will be able to guide a customer from an inquiry to an informed ordering decision, explain your price, confirm an order accurately and provide helpful after-sale service.

7. Final assessment — 20 questions

Questions